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Digital Marketing and Business Strategy for Restaurant

Napoleon Cafe – Jackson, Michigan

  • Aggressive digital marketing strategy: Facebook campaigning and site social media marketing strategies with promotions, promotional materials, business/marketing strategy development and deployment.
  • Digital marketing doubled Facebook activity consistently from month to month.
  • 25% increase in Facebook fan base in 3 months.
  • Increased pie sales by over 30% in 3 months!
  • New menu design & pricing strategy.
  • New point of sale integration.
  • Implemented a business financial strategy to effectively enable the business to restore opportunities and create a path forward for a much greater potential for success.
  • Implemented multiple improvements to enhance workforce, customer experience, and quality.

About the Author Kevin Rose

Kevin Rose is the founder of yourbizGo>>. With over 20 years experience in business management, strategy, marketing & digital knowledge, he wanted to create a company that could help others grow their small and mid-size businesses leveraging opportunities in the digital world. He has a vast knowledge of navigating the business world through is own experience and struggles both personal and business. His passion is helping others avoid missteps and seeing significant strides in success!In a former life he was the creator and the Director of the Prison Education Initiative - one of the largest college programs operating in US prison systems. He also taught many college courses including: Management Information Systems, Consumer Behavior, Marketing, Management & many computer courses.Kevin moonlights as a boat captain and enjoys spending his free time on Lake Michigan sailing. He lives near Grand Rapids, MI with his girls and a pug named Capone. They have a brand new addition, Lucia who was born in 2020.