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Digital Marketing and Business Strategy for Restaurant

Napoleon Cafe – Jackson, Michigan

  • Aggressive digital marketing strategy: Facebook campaigning and site social media marketing strategies with promotions, promotional materials, business/marketing strategy development and deployment.
  • Digital marketing doubled Facebook activity consistently from month to month.
  • 25% increase in Facebook fan base in 3 months.
  • Increased pie sales by over 30% in 3 months!
  • New menu design & pricing strategy.
  • New point of sale integration.
  • Implemented a business financial strategy to effectively enable the business to restore opportunities and create a path forward for a much greater potential for success.
  • Implemented multiple improvements to enhance workforce, customer experience, and quality.

About the Author Kevin Rose

Kevin Rose is the founder of yourbizGo>>. With over 20 years experience in business management, strategy, marketing & digital knowledge, he wanted to create a company that could help others grow their small and mid-size businesses leveraging opportunities in the digital world. He has a vast knowledge of navigating the business world through is own experience and struggles both personal and business. His passion is helping others avoid missteps and seeing significant strides in success! In a former life he was the creator and the Director of the Prison Education Initiative - one of the largest college programs operating in US prison systems. He also taught many college courses including: Management Information Systems, Consumer Behavior, Marketing, Management & many computer courses. Kevin moonlights as a boat captain and enjoys spending his free time on Lake Michigan sailing. He lives near Grand Rapids, MI with his girls and a pug named Capone. They have a brand new addition, Lucia who was born in 2020.